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R 0 agent commission · on every sale

Buy and sell property without estate agents.

Connect directly with verified buyers and sellers. Save up to 7% in commission. Get expert legal support when you need it.

R 0

what a seller keeps in commission on a typical R 2.5M sale.

Calculate yours

No agent commissionID-verified membersPOPIA compliant

Constantia, Cape Town
Modernist white house with clean geometric linesContemporary house exterior at golden hourModern home with poolOpen-plan modern interior
Just listed

Constantia · Cape Town

Modern 4-bedroom family home

12 Vineyard Road

R 4,950,000

Saved R 296k

4 3 280 m²
R 1.5M home · ≈ R 103 500 in agent commissionR 2.5M home · ≈ R 172 500 in agent commissionR 4M home · ≈ R 276 000 in agent commissionR 6M home · ≈ R 414 000 in agent commissionR 8M home · ≈ R 552 000 in agent commissionOn Privately · R 0 commission, every sale

R0

Agent commission, ever

5–7%

What agents typically charge

100%

ID-verified buyers & sellers

01 — How it works

Three steps. No estate agent in sight.

Whether you are buying or selling, the journey on Privately is simple, direct, and on your terms.

01

Browse and find

Search verified listings across South Africa. Filter by suburb, price, and beds. Every listing shows a Lightstone valuation, so you can spot a good deal in seconds.

02

Connect directly

Message sellers, book viewings, and submit offers — all through the platform. No agent in the middle slowing things down or shaping the conversation.

03

Close with confidence

Pick a verified conveyancing attorney from our directory. They handle the legal transfer; you keep the savings the agent would have pocketed.

The savings calculator

See what staying private saves you.

Drag the slider to your property value. We will do the maths.

R 2 500 000

R 500KR 20M

Estate agent fee

R 172 500

6% commission + 15% VAT

Privately subscription

R 199 / month

Most listings sell in ~3 months. No commission. Cancel anytime.

You save

R 171 903

That's about 287× what a typical 3-month Privately listing costs.

Sign up and start saving

Average SA estate agent commission: 5–7.5% + VAT. Privately is R199 / month while your listing is live (typical: 3 months). Transfer duty, attorney transfer fees, and other statutory costs apply on every sale and are not included.

Built to be trusted

From listing to transfer, you are covered.

Verified members

All buyers and sellers complete ID verification through Secure Citizen before transacting.

Third-party valuations

Every listing includes an independent Lightstone valuation — no inflated agent pricing.

Secure payments

Platform access fees and deposits are handled by PayFast, South Africa’s trusted payment provider.

POPIA compliant

Your personal information is protected under South Africa’s data protection law.

06 — The honest comparison

How Privately compares.

Same outcome — the property changes hands legally. Different economics.

Privately

The new way

What you save

R 0

on a R 2.5M sale, listed for 3 months

CommissionR 199 / month
On a R 2.5M sale (3 months)R 597
ID-verified counterparts
Independent property valuationEvery listing
Direct buyer–seller chat
Choose your own conveyancing attorneyAny attorney
Seller disclosure built into the flow
Available 24/7

Estate agent

The old way
Commission5–7% + VAT
On a R 2.5M sale (3 months)R 172,500
ID-verified counterparts
Independent property valuationSometimes
Direct buyer–seller chat
Choose your own conveyancing attorneyThrough agent
Seller disclosure built into the flowManual
Available 24/7
What you save

Frequently asked

Questions, answered.

Everything we get asked before someone signs up.

Ready when you are

Skip the agent.
Keep the commission.

Buy and sell property privately in South Africa. R199 / month to list, R0 in agent commission.

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