Buy and sell property without estate agents.
Connect directly with verified buyers and sellers. Save up to 7% in commission. Get expert legal support when you need it.
what a seller keeps in commission on a typical R 2.5M sale.
No agent commissionID-verified membersPOPIA compliant
Constantia · Cape Town
Modern 4-bedroom family home
12 Vineyard Road
R 4,950,000
Saved R 296k
R0
Agent commission, ever
5–7%
What agents typically charge
100%
ID-verified buyers & sellers
Three steps. No estate agent in sight.
Whether you are buying or selling, the journey on Privately is simple, direct, and on your terms.
Browse and find
Search verified listings across South Africa. Filter by suburb, price, and beds. Every listing shows a Lightstone valuation, so you can spot a good deal in seconds.
Connect directly
Message sellers, book viewings, and submit offers — all through the platform. No agent in the middle slowing things down or shaping the conversation.
Close with confidence
Pick a verified conveyancing attorney from our directory. They handle the legal transfer; you keep the savings the agent would have pocketed.
The savings calculator
See what staying private saves you.
Drag the slider to your property value. We will do the maths.
R 2 500 000
Estate agent fee
R 172 500
6% commission + 15% VAT
Privately subscription
R 199 / month
Most listings sell in ~3 months. No commission. Cancel anytime.
You save
R 171 903
That's about 287× what a typical 3-month Privately listing costs.
Sign up and start savingAverage SA estate agent commission: 5–7.5% + VAT. Privately is R199 / month while your listing is live (typical: 3 months). Transfer duty, attorney transfer fees, and other statutory costs apply on every sale and are not included.
Built to be trusted
From listing to transfer, you are covered.
Verified members
All buyers and sellers complete ID verification through Secure Citizen before transacting.
Third-party valuations
Every listing includes an independent Lightstone valuation — no inflated agent pricing.
Secure payments
Platform access fees and deposits are handled by PayFast, South Africa’s trusted payment provider.
POPIA compliant
Your personal information is protected under South Africa’s data protection law.
How Privately compares.
Same outcome — the property changes hands legally. Different economics.
Privately
The new wayWhat you save
on a R 2.5M sale, listed for 3 months
Estate agent
The old wayFrequently asked
Questions, answered.
Everything we get asked before someone signs up.
Ready when you are
Skip the agent.
Keep the commission.
Buy and sell property privately in South Africa. R199 / month to list, R0 in agent commission.
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