Buy and sell property
without estate agents.
Connect directly with verified buyers and sellers. Save up to 7% in commission. Get expert legal support when you need it.
saved by a seller on a typical R 2.5M sale.
No agent commissionID-verified membersPOPIA compliant
Constantia · Cape Town
Modern 4-bedroom family home
12 Vineyard Road
R 4,950,000
Saved R 296k
4
Properties listed
R 600K
Potential commission saved
0
South Africans on board
How it works
Three steps. No estate agent in sight.
Whether you are buying or selling, the journey on Privately is simple, direct, and on your terms.
Browse and find
Search verified listings across South Africa. Filter by suburb, price, and beds. Every listing shows a Lightstone valuation, so you can spot a good deal in seconds.
Connect directly
Message sellers, book viewings, and submit offers — all through the platform. No agent in the middle slowing things down or shaping the conversation.
Close with confidence
Pick a verified conveyancing attorney from our directory. They handle the legal transfer; you keep the savings the agent would have pocketed.
Savings calculator
See exactly what you would save.
Drag the slider to your property value. We will do the maths.
R 2 500 000
Estate agent fee
R 172 500
6% commission + 15% VAT
Privately subscription
R 199 / month
Most listings sell in ~3 months. No commission. Cancel anytime.
You save
R 171 903
Average SA estate agent commission: 5–7.5% + VAT. Privately is R199 / month while your listing is live (typical: 3 months). Transfer duty, attorney transfer fees, and other statutory costs apply on every sale and are not included.
Featured listings
Real listings. Real savings.
Fresh properties from verified sellers across South Africa, every one priced without an agent in the middle.
Modern 3-bed family home in Bryanston
12 Acacia Crescent
R 3 850 000
Sea-facing 2-bed apartment in Sea Point
Apt 1204, 88 Beach Road
R 2 950 000
Spacious 4-bed home with pool in Ballito
7 Dolphin Drive
R 4 950 000
yy
6 rain
R 2 500 000
Built to be trusted
From listing to transfer, you are covered.
Verified members
All buyers and sellers complete ID verification through Secure Citizen before transacting.
Third-party valuations
Every listing includes an independent Lightstone valuation — no inflated agent pricing.
Secure payments
Platform access fees and deposits are handled by PayFast, South Africa’s trusted payment provider.
POPIA compliant
Your personal information is protected under South Africa’s data protection law.
From the community
Real stories from South Africans who sold privately.
I would have paid R168,000 in commission. Instead it was R199 / month for the six weeks it took to sell, and the buyer chatted directly with me from day one.
Sarah van der Merwe
Cape Town · Sold a R2.8M home in Rondebosch
The Lightstone valuation on every listing was the game-changer. I bought knowing the seller was pricing fairly, not based on what an agent could squeeze out of me.
Thabo Mokoena
Johannesburg · Bought a R3.4M townhouse in Bryanston
I was nervous about doing it without an agent, but the verified-buyer system gave me real peace of mind. Every viewing was a serious enquiry, not a tyre-kicker.
Priya Naidoo
Durban · Sold a R1.9M apartment in Umhlanga
The honest comparison
How Privately compares.
Same outcome — the property changes hands legally. Different economics.
Frequently asked
Questions, answered.
Everything we get asked before someone signs up.
Ready when you are
Skip the agent.
Keep the commission.
Join thousands of South Africans buying and selling property privately. R199 / month to list, R0 in agent commission.
Browsing is free and does not require an account · Browse properties